PRICING TOOL
Markup Calculator
Calculate product pricing, markup percentage, profit margin, and selling price. Essential for e-commerce and retail.
Product details
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%
RESULTS
SELLING PRICE
$150.00
Cost$100.00
Profit$50.00
Markup50.0%
Margin33.3%
Markup vs margin
Markup
Percentage added to cost to get the selling price.
Markup = (Profit / Cost) × 100
Profit margin
Percentage of selling price that is profit.
Margin = (Profit / Selling Price) × 100
Quick conversion
| Markup | Margin | Multiplier |
|---|---|---|
| 25% | 20% | 1.25× |
| 50% | 33.3% | 1.50× |
| 100% | 50% | 2.00× |
| 200% | 66.7% | 3.00× |
| 300% | 75% | 4.00× |
Industry markup benchmarks
| Industry | Typical markup | Equivalent margin |
|---|---|---|
| Grocery | 5–25% | 5–20% |
| Clothing & Apparel | 50–100% | 33–50% |
| Electronics | 15–35% | 13–26% |
| Jewelry | 100–300% | 50–75% |
| Furniture | 40–80% | 29–44% |
| Restaurants | 200–400% | 67–80% |
| Cosmetics | 100–500% | 50–83% |
| Software / SaaS | 400–1000%+ | 80–90%+ |
FAQ
Markup vs margin?
Markup is added to cost: (Profit/Cost) × 100. Margin is the percentage of selling price that is profit: (Profit/Selling Price) × 100. A 100% markup = 50% margin.
How do I calculate markup %?
Markup % = ((Selling Price - Cost) / Cost) × 100.
What is a good markup?
Varies by industry. Grocery: 5–25%, clothing: 50–100%, jewelry: 100–300%, software: 400%+.
Convert markup to margin?
Margin = Markup / (1 + Markup). 50% markup → 33.3% margin.
Convert margin to markup?
Markup = Margin / (1 - Margin). 33.3% margin → 50% markup.
Markup or margin for pricing?
Markup is easier for setting prices. Margin is better for analysis.
What costs to include?
Product cost, shipping, handling, packaging, duties. For full picture: storage, marketing, payment processing.
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