bakidssHOPIFY STOREbakids
sHOPIFY
STORE

A store that felt too young

When Matt came to us, Bakids already had the most important thing: a product world, people could get excited about. The brand had city-based collections, sports-inspired identities, Pokémon-style characters, adult apparel, youth apparel, and TCG products. It was fun, energetic, and full of personality. But the store did not feel as strong as the products. It looked too childish for where the brand was going. The catalog was also becoming harder to manage and harder for customers to shop. If someone wanted to browse by city, team, garment, or age group, the experience needed to feel simple from the first click. Matt's ask was clear: make the store feel more mature, more premium, and more ready to sell.

The catalog problem

At first, it could have looked like a simple redesign project. But once we understood the catalog, we knew B&A Kids needed more than a better-looking Shopify theme. The store needed structure. Every collection had its own idea behind it. A city. A sport-style identity. A Pokémon-inspired character. A logo. A product range. Adult and youth options. Apparel and TCG. If we treated it like a normal product grid, customers would get lost. So we started thinking about the store less like a catalog and more like a league. Every collection needed its own place. Every team-style identity needed to be visible. Every shopper needed a clear path into the brand.

The shopping paths

One of the most important parts of the project was navigation. B&A Kids had too many interesting collections to hide inside a basic dropdown. Customers needed to see the world of the brand quickly. So we built the shopping journey around clear entry points:

• Shop by Team
• Shop by City
• Shop by Garments
• Sealed Pokémon TCG

This made the store easier to explore. A customer could come in looking for a city, a team-style collection, a hoodie, a hat, or a collectible product - and still feel like they were inside one connected brand.

City pages that made sense

The deeper we went, the more the collection system became the heart of the store. Each city-based collection needed to feel like its own drop. The visual identity had to be clear. The products had to be grouped properly. The filters had to help, not overwhelm. On the collection pages, customers could browse products in a way that felt natural: adult, kids, garment type, city inspiration, and sports inspiration. This was not only a design decision. It was a commerce decision. The easier the catalog became to understand, the easier it became to buy from.

The new store

The new B&A Kids store launched with a much stronger brand presence. The site finally matched the energy of the products. It felt more mature, more structured, and more premium. The founders had a store they could confidently send customers to, promote during drops, and continue building around. What started as "make the site feel more mature" became a complete Shopify experience built around discovery, trust, and purchase.

Results at a glance

A store the founders can confidently send customers to, promote during drops, and keep building around.